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General information

Betfred is one of the biggest and best known bookmakers in the world. It has been in the market for over 45 years and has been accepting bets online since 2002. The main focus, of course, is on offline betting – Betfred has a fantastic figure of 1,500 offices, of which less than half are in the UK. This is a clear indication that, unlike other well-known UK bookmakers, Betfred is trying to reach beyond the UK market and attract as many punters as possible from around the world.

They have had a fantastic turnover of £1.6 billion in the last year, which is yet another indication of the seriousness of the company and the strength of their brand. These staggering results are a result of the management’s impressive marketing efforts. So, for example, Betfred betting company is currently the official partner of Manchester United football club, and Nottingham and Sheffield stadiums.

And the company’s most important partnership achievement, which is surely appreciated by all true sports fans, is of course the sponsorship contract, under which Betfred is the official partner of Wembley Stadium – arguably the most legendary football stadium in history.

Just as importantly, Betfred is the official sponsor of the snooker World Cup, the most popular sport on the islands, and a testament to the seriousness of the brand for the British people.

Overall, the office has an excellent reputation, and you can hardly find many negative comments about it in various thematic forums. Almost all players note the reliability of the bookmaker, the convenience of the website and the stability of the support service. The company also tries to position itself as the most tolerant and diplomatic – its management has repeatedly publicly stated that it is ready to negotiate and settle conflicts “amicably” with any client.    

Online activities

Betfred’s website looks professional and presentable. It is predominantly blue in colour and combines a user-friendly interface with a wealth of functionality. 

The layout of betfred’s site is similar to the standard betting shop websites. On the left side there is a list of available sports and the most popular tournaments on which the most bets are placed at the moment. The top bar of the site also shows Betfred’s wealth and variety of options, allowing you to move from sports to casino, bingo, virtual sports, bingo, poker and much more. Of course, there’s also a full featured mobile version.

In the central area, you’ll find information on upcoming sporting events and the main odds, which is where Betfred’s lineup opens up. You can choose between three odds options if you like: British, European and American.

If you have seen one of Betfred’s betting offices in person, you will surely have noticed the slogan “Bonus king”, which is a kind of slogan of the bookmaker’s policy towards its players. Indeed, there are plenty of bonuses and promotions to be found on the Betfred website. 

From time to time the bookmaker holds grand draws, in which the winners win really amazing sums. For instance, in 2012 the lucky one who correctly predicted the results of 12 matches won 126,000 times (!) more than the stake he made. And he only bet 50 pennies, by the way.

Line and Live Betting

The Betfred bookmaker’s website has a rich line-up. There are around 35 sports on the site, and the emphasis, of course, is on the traditionally “British” sports – football, golf, rugby, snooker, darts, horse racing and dog racing. By the way, the last two are worth talking about separately. If you know a thing or two about these exotic sports, then Betfred’s bookmaker may be the best option for you. The fact is that the odds offered on the site of this office for horse racing and dog racing are considered to be not just good, but the best in the world.

Another great thing about Betfred is the extensive list of betting on most sporting events. When it comes to the sports listed above, you can find an extremely wide range of different bets here. The odds also look very good – for example, for equal events they usually reach the figure 1.93, which is rather high when compared to competitors. Professional bettors should keep a close eye on the odds on the Betfred website as the bookmaker has its own analysis centre and the odds on the site often differ from the market average.

The live betting line is also quite rich and varied, with good width and depth, providing plenty of options for players. The minimum bet has traditionally been £1, while the maximum bet is fixed and event-dependent.

Customer Service

You are unlikely to have any particular complaints about Betfred’s customer service. It is very well organised and you can get instant help by phone, email and live chat. You will, of course, need to improve your English, as there is no Russian language support.

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