Betting Sites

Online betting sites are great because they give you instant access to a site where you can go in order to stay on track when it comes to keeping up with the sports that you like to wager on and they allow you to place wagers on those sports. When you join an online betting sites you want to be sure that you do all that you can on your part to do your best online sports betting. You want to make the right bets and make sure you do things in a responsible manner.

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Licensed by the UK Gambling Commission betting shops

On this page you will find a list of UK bookmakers who hold a UK licence.

The UK Gambling Commission was established in 2005 when the law came into force regulating commercial gambling in the United Kingdom in cooperation with the licensing authorities. On 1 October 2013, the Gambling Commission was granted national lottery regulator rights in the UK under the National Lotteries Act 1993.

The UK Gambling Commission is an independent, non-departmental public body under the UK Department of Culture, Media and Sport, with an office in Birmingham and a staff of around 300.

Here are some betting tips that will help you to do your best at online betting sites:

The best betting sites in the UK

Betting sites UK are considered to be the best in modern betting, and not only by bettors from Western European countries. The British bookmakers were the first to accept bets on sporting events and horse racing. Among today’s top bookmakers, you can find bookmakers with a century-old history.

Both beginners and pros regularly join the audience of active users of British bookmakers. In this material you will learn about the advantages and disadvantages of betting in English bookmakers, the level of margin and odds, the content of the pre-match line, as well as the bonus policy of popular bookmakers.

All of the well-known UK bookmakers are trustworthy in terms of respecting users’ rights regarding financial and other issues. A strict “natural selection” has played a role here. Obtaining a British license is very difficult. Besides the considerable expense, the applying firm has to meet a whole range of strict requirements and standards. It does, however, give the right to conduct online and offline sports betting activities. In addition, betting shops licensed by the Gambling Commission are monitored on an ongoing basis. Hence, there is no such thing as a random UK-licensed bookmaker.


The English bookmaker began in 1974, with the development of a network of land-based betting shops. Today, offline locations are still active, but since 2001, Bet365 customers have been able to bet via an interactive website. The welcome bonus is very modest – a maximum of $30.

Bet365’s prematch is considered one of the best in all modern betting. The lineup includes four dozen sports disciplines, quality coverage of popular British sports – horse racing, dog racing, cricket, Gaelic games. But this is not the leader in terms of the odds on offer. For example, the margin on the outcome of football matches in the top leagues is around 6%. 

Detailed review of Bet365

William Hill

The bookmaker, founded in 1934, has one of the largest betting networks in the world. Online betting has been available to William Hill customers since 1998. 

William Hill’s pre-match line-up is rightly considered one of the best in the modern betting industry, both in terms of the number of sports and the depth of coverage. Players have access to a large number of exclusive markets. The odds level is average, which is typical for all old and reputable betting houses. But quite decent odds are found in the Live section. The bookmaker has not noticed any delays in payments or unreasonable freezing of gaming accounts.

Detailed review of William Hill

Paddy Power

A popular Irish bookmaker founded in 1988, Paddy Power is more geared towards bettors from European countries. First-time users are offered a welcome bonus in the form of a cashback of €10 for a lost bet.

Paddy Power pre-match line consists of 35 sports disciplines and a rich variety of “non-sports” betting on politics, show business, social events and foreign exchange rates. Horse racing, dog racing, cricket and snooker, popular in the UK, are well covered. The Live section is just as good. Events coverage is varied and there is an abundance of exclusive markets. The level of odds offered is average. Betting is possible from the main website and through mobile applications for iOS and Android devices.

Detailed review of Paddy Power


32Red is a betting company that was founded in 2002. It operates under official gaming licences from the UK and Gibraltar. All betting on sports is accepted only on the official website; there are no physical outlets. Apart from betting, 32Red has other games of chance: poker, slots, table games. The fact that the company is listed on the London Stock Exchange proves its reliability and honesty. The 32Red bookmaker focuses only on the European and American market, with the CIS countries not a priority.

Detailed review of 32Red


Launched in 2000, it was the first betting site where players were able to bet against each other. And in 2013, the popular exchange was complemented by a classic bookmaker. Betfair’s target audience is in almost every country in the world, but European bettors are a priority. As a welcome bonus, the bookmaker pays a cashback of €10 for the first bet if you lose it.

Betfair’s pre-match line-up deserves maximum praise. There is very high quality coverage of popular British entertainment such as dog racing and horse racing. The spread is varied and includes a large number of exclusive markets. The odds in a classic bookmaker vary in a very wide range, and there is no margin on the exchange. Betfair bets can be placed from the main website and mobile apps.

Detailed review of Betfair

Feature of the British bookmakers’ line

The prematch at most English bookmakers has much the same look. The biggest focus is on sports and entertainment that are particularly popular with UK citizens. These are football, cricket, tennis, horse racing and dog racing. All important darts, snooker and Gaeltacht tournaments are mandatorily included in the lineup. Also English bookmakers pay enough attention to “non-sports” events. In the lines of all UK bookmakers can find bets on politics, culture, show business, all sorts of contests and awards, events of life of the royal family.

The spread of events in an English bookmaker tends to be very varied. Football and other typical British sports have a wide range of markets. High odds, on the other hand, are a rarity at the Foggy Albion studios. The lowest margins are usually found in football and tennis. The exception is the Betfair betting exchange, where there is no bookmaker’s margin at all.

Technical development and advances on the internet do not let bookmakers rest for a minute – progress has broken through into all areas of human life. And so, concerned about the comfort and convenience of every customer, many bookmakers are launching a betting apps on the market. It is the one that allows the player to enter the world of betting at a convenient moment.

Advantages and disadvantages of UK bookmakers


  • Rich pre-match schedule
  • Varying coverage with an abundance of exclusive markets
  • High betting maximums
  • Reliability in financial matters


  • Average odds
  • Narrow depositing options


There is a collective effort that goes into rating UK bookmakers. Users from all over the UK go online to share their experience with various betting sites. You’ll find that because these are user reviews there will be some people who rate poorly based off of a bad betting experience and some people who rate highly for no apparent reason, but fit is still the most reliable way to tell if a site is good or not.

UK bookies don’t get top ratings for nothing. These are the companies that have developed a good reputation with their users because of a number of reasons including easy payment options, quick payouts, sports offered, pleasant layouts, good customer service, and more. While not all of the best rated sites will be strong in all of these areas, you can bet that most of them will offer you a majority of these things.

Money Management

The very first thing you need to do is to make sure that you begin by having a good money management plan put in place and stick to it. You will want to look at all of your incoming and outgoing money. Make a decision on how much you are going to be able to spend on bets and don’t go past that amount, no matter what. No matter how much you think you will win, if it goes against your money management plan then don’t do it. Bettors who don’t stick to their plan will often find themselves in financial trouble and you don’t want to be one of these bettors.

Educate Yourself

You want to make sure you are well educated on all aspects of online sports betting. Do plenty of reading on everything you can think of regarding betting on sports online. You need to know all the ins and outs of the sportsbook that you have decided is the one you will join. Also, continue to learn as much as you can about the sports and games. Keep up to date on everything going on. Along with following the information such as stats and odds that the site provides you, it is always a good idea for you to read news and other articles on your own. You want to be well versed on everything surrounding what is going on with that sport so there are no surprises. The more serious you are about your wagering, the better chance you will have of seeing the results you want.

Watch the Promotions

It only makes sense for you to try to take advantage of all of the opportunities that are available to you. Be sure you stay up to date on what is going on with the promotions of the sportsbook you have chosen to be a part of. A regular part of your schedule should be making sure you have a look in the promotions section of the site every so often so you can catch the new promotions as they come out.


British bookmakers mainly focus on the UK audience plus the users from the USA and the Western European countries. You usually have to fund your account with bank cards, less often with e-wallets. It is worth noting that English bookmakers are never criticized for delays in payments or unreasonable blocking of gaming accounts. These bookmakers value their reputation and strictly respect the rights of the players.

Finding the best online sports betting site is just the beginning of a very exciting journey which may lead you to great financial results. Of course, you want to make sure you put as much as possible into everything you do so you will increase your chances of seeing positive results rather than negative ones.