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Bet365 is one of the largest bookmakers in Europe and worldwide. The authority of the company is based on many years of experience in the betting segment of the gambling market. The company was founded in 1974 in the UK, where it received all the necessary licenses to operate.

Naturally, at that time, when there was no internet, Bet365 was exclusively a land-based betting office. But technological advances are inevitably making changes in our lives. The bookmaker started to operate on the Internet in 2000 and the results exceeded all expectations to such an extent that in 2005 the company’s management decided to simply close or sell all its land-based betting shops and concentrate solely on online operations.

Five or six years later, the international awards received by the office and the profits from the business, confirmed the correctness of the intended course of development. Bet365 betting office from 2010 to 2013 was recognized as the best online bookmaker in the world (eGaming Review Awards). In 2011 it was also recognised in its home country of the UK. Here it was also named Britain’s online bookmaker of the year.

The logical conclusion of the ‘recognition procedure’ was the acceptance of bookmaker Bet365 as a member of major bookmakers’ associations. For example, IBAS and ESSA. To ‘maintain the brand’ of the office Bet365 runs numerous advertising campaigns, and also sponsors many professional teams and leagues in various sports.



The margins for football will be in the range of 5% and 7%. For the top events the values tend towards 5% (Champions’ League, APL), respectively for the lower ranked football matches the margins are closer to 7% (Championship, Uruguay, Croatia etc.).


Margins for Tennis Tournaments of medium level (Challengers, ITF) go from 6,5 to 8%. Grand Slam, ATP and WTA tournaments are quoted between 5-6%.


Let us note the following feature in terms of margin. For Bet365 the priority competitions are only: NHL games, the Winter Olympics in hockey, the World Championships in hockey. Margins for these range from 5% to 5.5%. The Swedish Championships and KHL are quoted between 5.5% and 6.5%. Other championships (Czech Republic, Denmark) are quoted at 6-8%.


Margins for top level basketball events (NBA, Euroleague) are offered from 4 to 5%.

Lower level leagues (Croatia, Iceland, etc.) are only quoted at a modest 7-9%.

The betting selection

This bookmaker offers the world’s best lineup of events and the biggest spreads!


General betting: double odds; exact scores; half/match exact scores; Asian Handicaps with a shift; European Handicaps, variants; no draw, handicap 0, win with exact handicap, as well as goal difference and no-goal draw, score and goal difference; both goals, both scored.

Additional Displays: There are also hidden sub sections such as Asian lines, Goals, Fouls, Specials and for the matches from the highest ranking teams: Cards, Corners, Player. After opening the corresponding section we get access to the rich and varied additional coverage – different options of betting on parts of playing time, scoring methods, combinations of outcomes and much more.

There is a separate section for the first 10 minutes of the match with variants of outcomes.

The average number of markets in football coverage: 70-100 markets on Big Market, 20-30 markets on Small Market.


Markets for ITF tournaments, Challengers: Winner of a match, first set winner, exact score.

WTA and ATP tournaments matches drawing – up to 15 markets. In addition to the above markets: total in sets, handicap in games, games total, total games in set, exact score in set, set/match result, match/ game tie-break.


Average number of markets in hockey spreadsheet – from 10 to 17 depending on the championship: major handicap; handicap shift +/-1.5 puck with the step 1/2; major total; shift of total +/-1. 5 pucks in 1/2 increments; team total; match winner; main time outcome; halftime/match; exact score; win with difference; most productive period; first to score and outcome; first to score; first to score; last to score; race to 3 pucks; even/odd match/team; win with exact difference.

We would like to note the absence of special in-depth coverage for individual player’s scores, penalty time, shots on goal, etc.


Average number of markets in basketball matches is 13-19, depending on championship: Main handicap; shift on handicap +/-8 points in 1/2 increments; main total; shift on total +/-8 points in 1/2 increments; team total; match winner; main time result; half/match; winner by quarters; WINNING MARGIN (win by difference) – total, team; range with shift; even/odd; score first; score last; score first 20 points; even/odd match/command.

The line-up for quarters and halves is similar to the main line-up for the match.

It should be noted there is no special in-depth coverage for individual player’s stats, team field goals percentage, rebounds, three-pointers, team free-throws, etc.

Live betting service

Bet365 is the leader in live betting. This bookmaker offers the best live betting service of any bookmaker in the world!

Most markets have the same Live betting offer as the pre-match ones, which means it’s as detailed and as wide as possible. It is possible to choose the line for two, or three outcomes (2-WAY, 3-WAY). As the game progresses, there is an extended description of game periods (halves, segments of time) – current and next. Live odds are not high, but not low either.

During the last 15 minutes of the football match the odds on “total more” are sharply away from the quotations of other bookmakers in favour of Bet365.

Please note, the same bet on total in a football match can be placed on either the MATCH GOALS or GOAL LINE market. The difference in the price of the quote can be from 5% to 10%. And, as a rule, 3/4 of the game time of the match quotes will be higher on the GOAL LINE market, after which the favorability is reversed.

Of the disadvantages, it should be noted that betting on a football event is no longer accepted from about 89-90 minutes into the match.

Often the range of football totals is drastically reduced by the bookmaker in the course of the game. Hence, there may be situations when, having placed a bet on basic or alternative total, assuming an insurance/overriding bet during game time, you won’t see this market – Bet365 takes it off and no longer gives it, though it is quite expected in terms of probability. Example: at the beginning of the game you made a bet on total less than 1.5 with basic 2.5, after a while the line will remain only 0.5 with not expected probability.

Tennis lineup is worth mentioning – the company gives practically everything that is being played at the moment, with a very detailed breakdown, right down to the draw of each point.

Betting terms and conditions

Betting at Bet365 is available from the main website, the mobile site and native apps for iOS and Android smartphones.

Official site

The main betting site is ideal for interactive betting. A wide range of bets on the most popular tournaments as well as the upcoming ones are offered to the users. In addition to sports betting, customers can play casino, slots, poker and bingo.

The pre-match menu is arranged alphabetically. From the user settings there is a choice of displaying odds and interface language. The website pages load without any delays and the Live platform does not cause any complaints.

Mobile version of the site

If you sign in to Bet365 from your mobile device, an adapted version of the site will be launched automatically with a full range of features. Both sports betting and gambling are available to users.

iOS Bet365 app

A native development for iOS gadgets can be downloaded from the AppStore. The app has a clever interface and rich functionality, including live streaming and Push notifications.

Android Bet365 app

This app can be downloaded from the bookmaker’s main website. The features of the Android app are also quite rich and the user interface is user-friendly.

Bonus programme

Bet365 has a special bonus scheme for new customers. Topping up your balance from $10, you can get up to $30 in bonus funds. Gift bonuses need to be placed on sports events with odds from 1.20.

Also in the office there are special offers when betting on some sports and outcomes – bonuses for European football games, cashback for a draw, a cumulative bonus in tennis and a number of other offers.


British bookmaker Bet365 was founded in 1974 and is one of the oldest and most popular bookmakers in the world. These days, the lion’s share of customers bet via an interactive website, but Bet365 still continues to operate in the UK racetracks. The English bookmaker was the first to accept in-play bets and was also the first to use the Cash Out feature in betting. Its target audience is the whole world, but priority is given to European countries. The website is not available in Russian.

License: Bet365 betting company operates under licenses from the United Kingdom, Gibraltar, Denmark, Spain, Italy, Tasmania.


Contact phone: +441782684757
Contact E-mail:
Online consultant: 24/7

The bookmaker works with 28 currencies.

For deposits you can use:

  • Visa
  • Maestro
  • MasterCard
  • Qiwi
  • Skrill
  • Neteller
  • Astropay
  • Paysafecard bank cheques and transfers

The minimum deposit amount is $5. Funds are credited to your balance instantly, the commission is paid by the bookmaker. For withdrawal, plastic cards, Neteller and Entropay wallets and bank transfers are suitable. The minimum withdrawal amount is 10 dollars. Transaction time – from 1 hour (Neteller) to 10 days (bank transfer). The transfer fee is paid by the bookmaker.

Experts recommend Bet365 as a reliable bookmaker with excellent conditions for betting online. The bookmaker’s main trump card is a rich pre-match line-up with a varied spread. Even in unpopular events and sports a wide range of markets is offered. The odds at Bet365 cannot be called high, but the British bookmaker has high betting maximums. The live section is as good as the pre-match. And for the gambling enthusiasts, there are slots, poker and casino games. You can play at Bet365 from the main and mobile sites, as well as from the iPhone and Android apps.

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